Search Engine Optimization
Search Engine Optimization – When you do a search using Google or Bing, have you ever wondered how some sites are always at the top of the list. Search Engine Optimization and it’s various techniques are behind the curtain, giving the search engines information on how to “rank” the site. Usability studies indicate that users tend to trust sites that are near the top of the search results.
SOLV Consulting can work with you to answer these questions about Search Engine Optimization.
- Is your website grabbing the viewer’s attention?
- Does pretty mean profitable?
- Forget cool, think useful.
- Does your website designer understand search?
- Usability studies and best practices.
- Split testing
- How to maximize your website dollars?
- Difference between Paid and Organic search results.
- Using Google Keyword and Analytical Tools.
- Behind the scenes – Tags and Keywords.
- Which keywords to use and how many?
- See what keywords your competitor is using.
- Tags and which are important?
- Importance of using keywords in images.
- Why is an abundance of text important?
- Benefits of converting images to text.
- Google likes a lot of pages. How to solve this with a blog?
- Tell people about your site. Importance of others linking to your site.
Wikipedia states that Search Engine Optimization is “the process of improving the visibility of a website or a web page in search engines via the natural or unpaid “organic search results.
The following image shows the organic search vs the paid search on a Search Engine Results Page, also know by the acronym SERP.
(Please click the image to enlarge) A Search Engine Optimization plugin can be used to optimize your web site as content is being added. This is a very powerful feature since the plugin can give you insight about the content and guide you in making sure it will be properly searched by the search engines. This screen shot shows the KEY information that should be addressed to optimize your site. Note that it checks to make sure that the focus keyword matches the heading, the title (snippet preview) and that the content contains the keyword. As well, you can see that it has determined that the URL contains the keyword.